u·bi/ˈu.bi/Latin, adverb“where; in which place.”

When data runs out,
culture shouldn’t.

Ubi is building a new way for free entertainment to reach people in the places where the internet is expensive, intermittent, or out of reach.

Where we are

  1. Foundation

    The problem is clear. The work has begun.

  2. The build

    Building quietly in Lagos, Nigeria.

What we believe

The problem

Data cost changes what people get to experience.

Most digital entertainment assumes fast, affordable, always-on internet. Much of the world does not have it.

The belief

Access to culture should not depend on a perfect connection.

Where you live, how much data costs, or how reliable a signal is should not decide whether you get to participate.

The promise

The list hears first.

We are building deliberately. When Ubi is ready for its first people, they will know.